Meysam Soheilipour

Summary

Growth and marketing leader for travel and marketplace companies, with 10+ years of results and three strengths rarely found together. Growth through teams: aligned ~40 people across SEO, editorial and video at Red Ventures/CNET and delivered $1.5M in incremental revenue on shopping events; ran ~$500K of travel paid media at a blended 6x ROAS; co-founded a media brand that reached ~10M monthly visitors. Travel supply depth: Google Things to Do, OTA and affiliate partners, booking systems, and direct relationships with ~600 tour operators. Hands-on AI: builds the agents, MCP server, assistants and data warehouse that let a core team of three run a 16,000-tour marketplace.

Experience

• TripWays · Case study ↗

  Dec 2023 – Present

  Co-Founder & Head of Growth

  Remote, Global

  • Co-founded and led growth for a B2B2C travel marketplace: 16,000+ bookable tours from ~575 tour operators across ~3,600 destinations in 120+ countries and territories (Oct 2026). Led a team of up to ~10 (editorial, engineering, vendor ops, support) through the build; a core team of three plus AI agents now runs it.
  • Took Google Things to Do from zero to the primary distribution channel: led the 3–4 month feed integration (data quality, compliance, structured data); 1,900+ tours from 120+ operators are now approved for Google’s booking links, with an audit loop that turns each rejection report into the next fix list.
  • Replaced manual vendor operations with AI agents: onboarding cut from days to under 30 minutes, and content standardization, tagging, localization, POI assignment and tour classification automated with evaluation pipelines.
  • Made the catalog available inside AI assistants: shipped a public MCP server (listed in the official MCP Registry and Claude’s connector directory), a WhatsApp AI concierge and an on-site assistant that search live inventory, quote prices and hand off to checkout.
  • Grew organic discovery with SEO and AEO content systems built around tour and destination pages: 3,800+ tour pages earned Google Search impressions in the 90 days to Oct 2026.
  • Built the measurement stack (GA4, GTM and a BigQuery warehouse) that tracks each channel from visit to booking and guided where to invest; moved the platform to automated, low-touch operation in 2026.

• Red Ventures / CNET Media & Commerce · Case study ↗

  Dec 2021 – Dec 2023

  Sr. Growth Marketing · Audience and SEO

  San Francisco, CA

  • Drove audience and revenue growth for CNET’s Media & Commerce vertical across SEO, on-site video, YouTube and Amazon Publishing by aligning ~40 people in SEO, editorial and video, plus Product and Data, around shared priorities and KPIs.
  • Delivered $1.5M in incremental revenue across Prime Day and Black Friday by leading the data-driven deals strategy: demand research, deal lineups, early publishing and freshness updates.
  • Grew video traffic and revenue 15% with a cross-platform video strategy; wrote CNET’s video SEO playbook and ran the strategy meetings that rolled it out across verticals.
  • Ran before-and-after tests on YouTube titles, thumbnails and affiliate-link placement (link placement lifted affiliate revenue ~50% on tested videos) and on-site tests on video and affiliate widgets (+1% on-page conversion, +7% affiliate partner ROI).
  • Grew Amazon Publishing revenue 500% in 6 months by running the program’s day-to-day content and SEO.
  • Built BigQuery and Looker pipelines and dashboards that joined affiliate, traffic and ad revenue into one commerce funnel view for editorial planning.

• China Ways LLC

  Feb 2019 – Sep 2021

  Director of Digital Marketing · Paid Acquisition & Partnerships

  Portland, OR

  • Ran paid acquisition for a China-focused tour company: ~$500K total ad spend across Google Ads, Meta and Local Services Ads at a blended 6x return on ad spend.
  • Managed OTA and affiliate distribution with Viator, TourRadar, Travelzoo and Expedia: tracking and attribution, deal terms, and channel mix alongside paid media.
  • Ran continuous A/B tests on ad creative, landing pages and offer structure, with GA and GTM conversion tracking, to lower CPA and lift conversion rate.

• Setare E-Commerce Co. · Case study ↗

  Apr 2015 – Jan 2019

  Co-Founder & Head of Growth

  Tehran, Iran

  • Co-founded and grew a Farsi-language media and e-commerce platform to ~10M monthly visitors (global rank ~999, top 20 in Iran), with ~85% of traffic from organic search and ~80,000 resources across 900+ categories.
  • Built marketing, engineering and sales from scratch into a 50-person company with full P&L accountability.
  • Led the migration from a legacy CMS to a self-managed Nginx/WordPress stack on AWS, cutting infrastructure cost 40% and passing Core Web Vitals (90+ PageSpeed score).

Skills

• Growth & GTM

  Growth strategy & P&L · SEO & AEO (AI-search visibility) · Paid acquisition (Google, Meta) · Experimentation & CRO · Marketplace supply growth · Partnerships · Positioning & messaging · Video content

• Travel distribution

  Google Things to Do (feeds, booking links) · OTA & affiliate partners (Viator, Expedia, TourRadar, Travelzoo) · Booking systems (Bókun) · Structured data

• AI systems (hands-on)

  Agent workflows (Python, n8n, Claude API) · MCP servers (TypeScript) · RAG (Pinecone) · AI assistants on WhatsApp and web · AI-assisted development (Claude Code, Cursor)

• Data & tools

  GA4 · GTM · Search Console · BigQuery · Looker · SQL · HubSpot · Airtable · SEMrush · WordPress/PHP · AWS · Cloudflare

Education

• Master of Business Management, Business Management · Minor in Marketing

  Tehran University · Tehran, Iran

  2013 – 2015

• B.Sc., Mechanical Engineering · Minor in Software Engineering

  Shahrekord University · Shahrekord, Iran

  2006 – 2010